![]() You can get creative and combine colors, shapes and textures in new and interesting ways. Unity promotes creativity. If you follow all the basic design principles - and thus achieve unity - you can do all sorts of things with a design.When elements in a design are evenly distributed, the eye will flow from section to section in a logical manner, making the message even easier to understand. Unity creates balance. What came first, unity or the design principle balance? An argument can be made either way but the result is the same: an effective design.You can draw their eye to one key element, whether that’s through contrast or some other method of emphasis. A viewer won’t be distracted by discordant elements or confused by lots of contrast. This makes it easier to place emphasis on an important message. Unity can highlight a key message. If a design is cohesive, any contrasting elements will stand out even better.It follows that when you combine all these elements in a unified design, the resulting visual is easy to understand at a glance. Hierarchy tells the viewer what’s most important. Proximity indicates which elements relate to each other. Repetition helps a viewer identify elements with ease. All of these principles aid comprehension. Unity can aid comprehension. Remember, to achieve unity, a design must follow other principles, like repetition, proximity and visual hierarchy.When all the elements in a design work together to create a unified look, the end product is sure to delight and engage your audience. Unity is pleasing to the eye. It can help you catch and hold a viewer’s attention.But maybe you’re wondering why unity is effective in design. So, now you know what unity is in graphic design. Return to Table of Contents Why is unity effective in design? Sign up is always free, as is access to Venngage’s online drag-and-drop editor. Just so you know, some of our templates are free to use and some require a small monthly fee. Whether you’re making an infographic, presentation, business plan or any other form of visual communication, get a head start with a Venngage template.īetween a user-friendly, drag-and-drop interface and a vast selection of professionally designed templates, you’ll be creating unified designs in no time. Pro-tip: if you’re struggling to achieve a cohesive feel in your designs, Venngage can help. Here’s an example of an infographic with minimal content and a clear message: In other words, in a conceptually unified manner. That said, the premise here can apply to visual design too.įor instance, if you’re making an infographic, you’ll want to think through how to present the information in the most logical and cohesive way possible. The term “conceptual unity” applies more to user experience design - it involves thinking about how to present content in a logical and streamlined way to users. it’s the principle discussed in this article!). Simply put, conceptual unity has to do with content elements, while visual unity relates to design elements (i.e. Return to Table of Contents Conceptual unity vs. You could say this infographic achieves both conceptual and visual unity… How? For starters, each element adheres to a key theme and message. Yet all of these elements come together harmoniously. ![]() ![]() It involves using harmonious colors, shapes and textures, balancing positive and negative space, and playing with repetition, proximity and alignment.Īll of these principles come together like puzzle pieces to form a beautiful picture.Īs you can see, there are many elements in this design - a header, images, colors, icons, motifs, text and a patterned background to boot. Unity is all about creating harmony in your designs. Here it goes! START CREATING FOR FREE Click to jump ahead: I’ll explain it in plain, practical English with lots of examples and tips to help you kick your communications up a notch. ![]() ![]() With a basic grasp of the unity design principle, you can take your documents from underwhelming to over the top impressive.Īnd rest assured, you don’t need to be a graphic designer to grasp this concept. Well, if you need to design your own business communications, understanding unity and the principles it encompasses can be a big help. Rather, it unites all the other design principles within a composition to create a cohesive whole.īut backing up for a second here, why should you care? It doesn’t come with strict rules or defined guidelines. ![]()
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